ASCI believes that understanding each individual is critical to increasing performance and growth. We create learning environments, coaching and research that help individuals and teams perform at their best under pressure. We adapt learning content to individual behavioral style and provide a compelling practice environment through a combination of live and technology driven interval reinforcement.


Practice Makes Perfect

We design “strategic customers” and use certified coaches who are also professional actors (“roleplayers”) to roleplay customer situations by telephone with learners. A “customer” may be an external customer or an internal customer or employee (e.g. a direct report who needs to be coached by a manager). Since each roleplayer is also a highly skilled coach, after each roleplay they provide the learners with one-on-one feedback and coaching from the customer’s perspective.

Our core competency is the ability to bring realistic customer experiences to life, and allow employees to practice the key skills, product knowledge and brand messages that matter most to our clients. ASCI believes that companies that invest in learning should realize the full value of that investment.  Our approach is to focus on “execution” and “practice”.  Learning is one of the important ways a company equips employees to provide a meaningful customer experience.  The true test is whether the skills, as well as supporting technology tools, product knowledge and brand messages, all come together to meet the needs of the customer and provide a satisfying customer experience


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