You are being asked to provide ROI numbers for your Learning & Development programs. It’s a budget justification cycle and some consider L&D a “necessary evil” cost center. You know the programs are good and that participants enjoy them, the surveys say so.

The problem is that there is no real measurable change in the field; the training doesn’t ‘stick’. Increasing the amount of training sessions doesn’t help, there is no budget and no one wants to come out of the field, especially sales people.

Is there a way to increase the return of your existing training, without taking people from the field?

Yes!

 

The moment of truth…

Your sales person is finally one on one with your client. All the investment in your product, the marketing message, sales training, and coaching is about to pay off. It comes down to this moment.

Your sales team are professionals; they need to make diving catches that win games. They’ve studied the product literature, understand the client’s requirements, and have anticipated every objection. And, like a  Professional, they’ve practiced this conversation over and over to be ready for every possible outcome… or have they?

Don’t let your people practice on your clients.

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